I am mailing this letter to burger king because they do not accept email correspondence and doing this sort of thing over the phone just is not as effective. If you would like to send a similar letter here is Burger King’s address.

Burger King Corporation
5505 Blue Lagoon Drive
Miami, Florida 33126

Here is the letter for your enjoyment.

Dear Burger King,

Your restaurant has done more for me than any other fast food restaurant. The invention of the Whopper and the “have it your way” attitude has changed the way I feel about fast food. I have also taken advantage of many free french fry opportunities when you thoughtfully decided to switch your fry recipe. While I occasionally enjoy the Whopper with no onions and extra pickles there is something that has been bothering me that has changed on your menu.

With all of that said, your french fry sizes are the source of my grief. The sizes on your menu are Medium, Large, and King. Usually, I prefer to order the medium size box of fries, and I then expect to receive the medium size. However, at your restaurant when I order a Medium fry, I receive the small size. The definition of medium is “neither large nor small,” but your french fry naming scheme does not indicate the correct proportions. I suggest that you rename your fry sizes to reflect their correct physical size. I do not mind if you use “Regular” to describe the small size, because I understand that people don’t want to think they are getting a “Small” fry. I also do not mind if you use “King” to describe your largest physical box of fries. But I must insist that you use the term “Medium” only to describe your middle size of french fries.

I do understand that you perhaps have a kids’ size fry that may be the smallest variation of fry size which makes your “medium” fry not the smallest. However the kids’ size is not listed on the same area of the menu with the other fry sizes and therefore should be looked upon as a “special request” or “kids’ menu” item.

Until the naming of your fries is changed to reflect the naming standards that most restaurants have adopted, I will not purchase any french fries from your restaurant.

Thank you for your thoughtful consideration,

Justin L. Garrison

I will keep updates about what happens with this, if anything, on my site. Post a comment if you have suggestions on what I should say or if there is another way to get this changed that you know of.

You can also digg the story here

So I got a response back about this, a little while ago and here is what I was sent. This also came with a free Whopper coupon which I reluctantly used and thoroughly enjoyed.

December 11, 2007
Dear Mr. Garrison,
Thank you for taking the time to contact Burger King Corporation. As a valued consumer, your comments and
observations are very important to us.
Burger King Corporation places an emphasis on satisf’ing consumers’ needs. We are always working hard to come
up with new ways to meet or exceed our consumers’ expectations. Therefore we want to encourage you to contact us
with any comments you may have, positive or negative. We need to know how we are meeting your needs in order
to aim for satisfaction!
Thank you for bringing this matter to our attention. We greatly value information from our customers regarding their
experiences at our restaurants. I hope your next visit will give us another opportunity to provide you with an
enjoyable dining experience.
Sincerely,
Christopher Vastine
Consumer Response Representative
Enclosure(s):
WHOPPER® Coupon – 1
BURGER KING BRANDS, INC.
a subsidiary of BURGER KING CORPORATION
5505 Blue Lagoon Drive, Miami, Florida 33126 • (305) 378-3535 • Fax (305) 378-7462