It is simple really. I found myself looking around Bloglines after using it for about 3 years. I saw some of there partner sites, and in under 10 minutes I exported/imported all my stuff to Google reader. Now if only Google reader was a app I could use with my website. I hate having to keep around a gmail login.
I highlighted the part that bothered me so much.

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[...] quite a while but I had a bit of a falling out when they lost my saved articles and also when I saw this. I have been using Google reader for almost six months now and have been fairly happy with what it [...]